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    Senchola university Batch 17

    Digital Marketing

    Program

    Digital Marketing

    • SEO
    • Social Media Marketing 
    • SEO and Social Media Marketing Practice

    Syllabus Included:

    Week 1: Introduction to SEO
    ● Task 1: Read about what SEO is and why it’s important.
    ● Task 2: Learn about search engines and how they work.
    ● Task 3: Understand the basics of keyword research.
    ● Practice creating a keyword strategy
    ( Tools : Google Keyword Planner, semrush, ubersuggest, ahrefs, )
    ● Task 4: WordPress local setup and practice

    Week 2: On-Page SEO
    ● Task 1: Learn about on-page optimization title tags, meta descriptions, and header tags etc.
    ● Task 2: Practice writing SEO-friendly content.
    ● Task 3: Use Yoast SEO tool to optimize practice on page optimization.

    Week 3: Technical SEO
    ● Task 1: Learn about website speed and mobile optimization.
    ● Task 2: Understand the basics of XML sitemaps and robots.txt.
    ● Task 3: Get familiar with Google Search Console.
    Local SEO
    ● Task 1: Learn about Google My Business.
    ● Task 2: Understand the importance of local citations.
    ● Task 3: Practice optimizing for local search

    Week 4: Off-Page SEO
    ● Task 1: Learn about backlinks and their importance.
    ● Task 2: Understand different link-building strategies.
    ● Task 3: Learn & Practice outreach for backlinks.
    Content Marketing
    ● Task 1: Learn about content creation and optimization.
    ● Task 2: Understand the role of blogs, videos, and infographics.
    ● Task 3: Practice creating and optimizing different types of content.
    Analytics and Reporting
    ● Task 1: Get familiar with Google Analytics.
    ● Task 2: Learn about tracking and measuring SEO performance.
    ● Task 3: Practice creating SEO reports.

    Week 5: Branding
    Task 1: Understand the fundamentals of branding.
    Task 2: Learn about building a strong brand identity.
    Task 3: Practice creating a brand style guide.

    Week 6: Storytelling
    Task 1: Learn the fundamentals of storytelling in marketing.
    Task 2: Understand how to craft compelling narratives for your brand.
    Task 3: Practice creating stories that align with your brand message.

    Week 7: Introduction to Social Media Marketing
    Task 1: Learn about different social media platforms.
    Task 2: Understand the basics of social media strategy.
    Task 3: Create profiles on major platforms (Facebook, Twitter, LinkedIn).

    Week 8: Social Media Content Creation
    Task 1: Learn about creating engaging social media content.
    Task 2: Understand the importance of visuals and multimedia.
    Task 3: Practice creating posts for different platforms.

    Week 9 to 12

    Working on live project or real time project

    Skills you'll gain

    Cucumber

    Maven

    SEO tools

    Meta description

    robot.txt

    Google tools

    Firebase

    Express JS

    Node JS

    MongoDB

    • About
    • Outcomes

    What You'll Learn

    • Master Digital Marketing Strategies: Develop a comprehensive understanding of digital marketing fundamentals, including SEO, SEM, content marketing, social media marketing, email marketing, and PPC. Learn how to create and implement effective marketing strategies across various digital channels.
    • Utilize Digital Marketing Tools: Gain hands-on experience with essential digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software. Learn how to use these tools to analyze performance, optimize campaigns, and drive results.
    • Create and Manage Digital Campaigns: Learn how to design, execute, and manage digital marketing campaigns. Understand how to target specific audiences, set up ad campaigns, track key performance indicators (KPIs), and adjust strategies to maximize campaign effectiveness.
    • Analyze and Optimize Performance: Develop skills in analyzing digital marketing metrics and interpreting data to refine your strategies. Learn how to use data insights to optimize your campaigns, improve ROI, and achieve your marketing goals.

    What After Training ?

    Now, let's talk about opportunities. Ever wondered what IT companies do? In simple terms, they build websites for clients. Whether it's Google, Zoho, or Microsoft, they don't just build websites - they create products that you use every day, like Gmail. And guess what? Most products and services are delivered through websites, making web development one of the most in-demand jobs in the market.

    Think about it - every startup needs a web developer. Every small business needs a web developer. And you know what? You could even become a freelance developer, calling the shots on your own projects

    So, what's next after completing our course? The possibilities are endless. You could intern at a startup, work for a multinational corporation, or even kickstart your career as a freelance web developer.

    The choice is yours
    Ready to take the first step towards a rewarding career in web development? Enroll now and unlock a world of opportunities!

    senchola university Digital Marketing

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    Program Fee:

    ₹ 2949 (Inclusive of GST)

    ₹ 5,000

    Frequently asked questions

    If your question hasn’t been addressed in our FAQ or if you need more detailed assistance, please don’t hesitate to get in touch with us.

    It is social learning community initiated by Senchola Technology Solutions. Our vision to ensure that every student in any corner of India gets an equal opportunity to build a career. 

    To apply, fill out the Microsoft Form provided in the Home Page. Once your application is submitted, you’ll be added to a general WhatsApp group for communication and further instructions.

     

    No, Its similar like Internship program. Our community members will guide you to learning any technologies as you want to build your career.

    All our video classes are hosted on our secure online learning platform, accessible to registered students 24/7. Upon enrollment, you will receive login credentials to access the platform from anywhere with an internet connection, allowing you to learn at your own pace and convenience.

    3 Months, dedicated learning program.

    Yes, it’s completely work from home.

    No, Its learning community we not paid anything but we put our valuable time and knowledge with you to build your better future.

    The program offers domains including Front-End Development, Back-End Development, Mobile App Development, WordPress Development, SEO (Digital Marketing), YouTube Content Creation, Content Writing, Video Editing, HR/Admin, Cyber Security, Software Testing, Data Analytics, Graphic Design, and UI/UX Design.

    Participants are encouraged to document their progress on LinkedIn and tag us for acknowledgment and engagement. Regular monitoring and bi-weekly reviews will help address improvements and provide guidance.

    Participants will work on real-time and live projects relevant to their domain. Weekly reviews are conducted to track progress and ensure continuous improvement.

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